TikTok is currently the significant social media platform for sharing short 60-second videos, however from the start of Q2 2021 developers will have even more time for their videos.

Presenting longer videos, rather of pushing developers to be invested in multiple series implies the end-user will spend approximately 3 times longer in the app, enjoying videos, which is the supreme objective for TikTok – to keep the engagement to the optimum.

In an official message, Drew Kirchhoff, Product Manager at TikTok, has actually revealed the service will be presenting the alternative to develop longer videos of approximately 3 minutes.

Creators have actually been speaking with TikTok, exposing they need a bit more extra time to bring their material to life without splitting it into videos like “like and follow for part 2”. The function has actually currently been evaluated with some users, but it is now expected to roll out to everybody.

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