Bezos, creator of online retail giant Amazon.com, is slated to fly aboard Blue Origins suborbital rocketship, the New Shepard, later on this month.Bransons official task on his flight is to “examine the personal astronaut experience,” and his observations will be utilized to “enhance the journey for all future astronaut consumers,” according to Virgins press materials.But Marco Caceres, a senior space analyst for the Virginia-based consulting firm Teal Group, stated the Branson and Bezos ride-alongs were each “a bit of a publicity stunt. He went on to break at least two other air-balloon speed records however failed to finish any of 3 bids to circumnavigate the globe by balloon.As for Sundays flight, Branson said this week that he is delighted, “and I really dont think theres anything there to be terrified about.”Assuming the mission goes well, Virgin has stated it prepares two more test flights of the spaceplane prior to starting business service next year.The business has said it has received more than 600 flight bookings, priced at around $250,000 per ticket, but hopes eventually to slash the cost of each seat to $40,000.