Throughout the 12 month period ending in June this year 37% of buyers held on to their previous phones for 2 years or less, 30% for 3 years or longer. For contrast, the stats for the 12 month period ending in March show that 35% of owners updated after 2 years or less and 34% waited 3 years or more.

Apple no longer reports a typical market price, rather it focuses on a “US weighted retail typical price” (US-WARP). CIRP estimates that this number has actually gone up during this quarter as purchasers pick greater end designs.

As more individuals chose the iPhone 12 Pro Max as their next phone, the US-WARP increased to $869 in the April-June quarter, “significantly higher” than the exact same period in 2015, according to the experts.

A lot of sales in the United States were from the current iPhone 12 series, 63% in overall. During the same period in 2015 the iPhone 11 series comprised 65% of sales. The iPhone 11 matched the iPhone 12 Pro Max, the two best-selling designs for the quarter at 23% market share each. The iPhone 12 mini likewise matched an older model, however this time the statistics cast a negative light– it had an equal share, 5%, as the iPhone XR from 2018, both sharing the last spot in the charts.

CIRP surveyed 500 United States clients who bought an iPhone, iPad, Mac or an Apple Watch in the April-June quarter of this year. And what the scientists found is that Apple clients are spending more money than in previous quarters.

Another positive pattern is that Apple taped a considerable boost in sales through its own retail operations (both online and traditional shops), while Best Buy and carriers offered less systems. A lot of iPhones (66% as of June 2021) are still sold through providers.

While the basic pattern in the industry (and for iPhones too, till now) is for the upgrade cycle to grow, US buyers were trading in more recent iPhones than before. CIRP notes that the number older models (3 years and older) was smaller sized which they were being replaced by more costly models, for the very first time in numerous quarters.