A research report from Consumer Intelligence Research Partners examined how iPhones were offering during Apples 3rd fiscal quarter. This report convers all iPhones thar were offered during the months of April through June. A part of this research was surveying 500 Apple consumers who acquired an Apple product throughout the April-June duration. This includes an iPhone, iPad, Mac computer, or Apple Watch.
From delegated right: Apple iPhone 12 mini, iPhone 12, iPhone 12 Pro Max, iPhone 12 Pro
As the pandemic restrictions eased, Apple saw iPhone sales shift towards more pricey designs. At the exact same time, consumers were selling more recent phones, all while Apples online and in-person shops saw nearly double the amount of iPhone sales. This shift to more expensive models increased the United States Weighted Average Retail Price to $869.
Among the people surveyed, the iPhone 12 Pro Max and iPhone 11 models were the best-selling, both of which each made up 23% of the share of iPhones acquired by individuals of the survey. All four iPhone 12 designs made up 63% of iPhones.
From delegated right: Apple iPhone 11 Pro Max, iPhone 11, iPhone 11 Pro
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CIRP reports that the typical age of iPhones that were traded in has reduced a bit. In the third financial quarter, 37% of purchasers had previous phones for 2 years or less, while 30% of them had their phones for three or more years. Throughout the twelve months ending in March 2021, those numbers are 35% and 34%, respectively.
Amongst the individuals surveyed, the iPhone 12 Pro Max and iPhone 11 designs were the best-selling, both of which each made up 23% of the share of iPhones bought by individuals of the study. All four iPhone 12 designs made up 63% of iPhones. On the other end of the spectrum, the least popular models for the quarter were the iPhone 12 mini, and the iPhone XR.
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