This is the first time in a long while where Apple has the ability to match Android in the second quarter, with the Google OS typically accounting for around 60% of brand-new activations in the duration.

Apple represented half of United States phone activations in the months April through June, per a report from the Customer Intelligence Research Partners (CIRP).

Mike Levin, co-founder of CIRP, states this is because of loyalty and changing – iPhone users have a greater 93% loyalty, compared to 88% for Android users. And iPhone users are more likely to buy another iPhone than to switch over to Android.

Image thanks to 9to5Mac

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Just recently a CIRP report surveyed that US purchasers preferred more costly Apple devices, over less expensive ones in Q2 of 2021. And that users traded-in their old iPhones earlier than in previous quarters.