The Maverick is about 3 feet shorter in length and 7 inches lower than an F-150, Ford said.Compact pickups are a unverified and untapped market in the U.S. Fords expansion into the section comes as sales of trucks have actually increased in current years, with purchase factor to consider exceeding that of automobiles last year, according to Cox Automotive.2022 Ford Maverick hybrid (left) and 2.0-liter EcoBoost Lariat 1FordExpanding Fords truck service has been an objective under CEO Jim Farley, who is restructuring the car manufacturers operations to focus on its strengths such as pickups.The name Maverick is not brand-new to Ford.”Maverick challenges the status quo and the stereotypes of what a pickup truck can be,” Todd Eckert, Ford truck group marketing manager, said in a statement. A four-door model starts at about $27,000, according to Fords website.The Maverick will start at $19,995, according to Ford.A mix of automobile and truckUnlike Fords other pickups, the Maverick will be assembled through a procedure the car market calls “unibody” building. A 2.0-liter gas engine rated at 250 horsepower and 277 foot-pounds of torque also will be available.The pickup is being produced at Fords Hermosillo plant in Mexico together with its brand-new Ford Bronco Sport SUV.

The Maverick is about 3 feet much shorter in length and 7 inches lower than an F-150, Ford said.Compact pickups are an untapped and unverified market in the U.S. Fords expansion into the segment comes as sales of trucks have skyrocketed in current years, with purchase factor to consider going beyond that of automobiles last year, according to Cox Automotive.2022 Ford Maverick hybrid (left) and 2.0-liter EcoBoost Lariat 1FordExpanding Fords truck business has actually been an objective under CEO Jim Farley, who is restructuring the car manufacturers operations to focus on its strengths such as pickups.The name Maverick is not brand-new to Ford. A four-door design starts at about $27,000, according to Fords website.The Maverick will begin at $19,995, according to Ford.A mix of cars and truck and truckUnlike Fords other pickups, the Maverick will be put together through a procedure the automobile industry calls “unibody” building and construction. A 2.0-liter gas engine ranked at 250 horsepower and 277 foot-pounds of torque likewise will be available.The pickup is being produced at Fords Hermosillo plant in Mexico together with its new Ford Bronco Sport SUV.