Direct-to-consumer health start-up Hims & & Hers is buying a dermatology company. The company recently struck a deal to buy Apostrophe, which has a similar business design, for an undisclosed amount.
Oakland, Calif.-based Apostrophe offers prescription acne treatments, such as topical creams and tablets. It likewise uses treatments for wrinkles, rosacea and loss of hair.
Like with Hims, users carry out a virtual assessment with a dermatologist, including filling out a questionnaire and sending out in images of their skin, before getting a prescription provided. Apostrophe contracts with an outside doctor group for the visits, which cost about $20. The company is presently accredited to satisfy orders in 29 states.
With the acquisition, Hims wont just be contributing to the dermatology services it can provide, however will also get more fulfillment centers to assist ship medications to patients. Apostrophe presently has 3 drug stores in Arizona, California and Colorado.
” Personalized dermatology has become increasingly of interest to our consumers,” Hims & & Hers CEO Andrew Dudum stated in a news release. “In the seven years considering that its founding, Apostrophe has actually built a brand name that, like Hims & & Hers, has drawn in and heavily engaged GenZ and Millennial customers. With this financial investment, we will accelerate our dermatology company, providing extremely individualized dermatology treatments at scale.”
After the business went public through a blank-check offer earlier this year, Dudum said the company would want to broaden into more areas of care, with a “substantial continued focus” on mental health, main care, and dermatology. At the beginning of the month, Hims acquired Honest Health, a London-based company that concentrates on loss of hair products.
Hims acquisition of Apostrophe is anticipated to close in the next 3 months. Apostrophe CEO and Co-Founder Ben Holber will lead the combined businesss dermatology organization line.
Credit: Screenshot of Hims website

Apostrophe agreements with an outdoors physician group for the gos to, which cost about $20. The business is presently certified to satisfy orders in 29 states.
With this investment, we will accelerate our dermatology business, offering highly individualized dermatology treatments at scale.”