Speaking of, the initial plan was to offer iPhones, iPads and Apple Watches (no Macs, though, as LG didnt desire competitors for its own computer systems). The current report is that this has been modified to selling simply iPhones.
Nevertheless, LG is indicating a provision in the arrangement that says that it can be renegotiated in case of major modification. And things did indeed alter majorly when LG left the mobile company. The association that started the contract is also questioning LGs relocation, but a main agreed that a renegotiation ought to follow offered the circumstances.
Samsung fears that iPhones appearing at the 400+ LG look around Korea will threaten the market share of its 5G smartphones. Apple is the largest vendor of 5G phones internationally, Samsung is 4th (though growing the fastest). And there are new all-5G iPhone models being available in September or October, just after the LG/Apple offer is expected to go live (on August 1, presumably).
Samsung is trying to apply pressure to LG indirectly by asking Koreas 3 huge carriers (among which is LG U+) to demand that LG also brings Galaxy phones in the Best Shop areas. Of course, this offer may deal with some internal opposition as it can take sales away from Samsung shops.
LGs strategies to offer iPhones at LG Best Store places in South Korea is facing opposition. Samsung is upset by this and claims such a move would violate an arrangement signed by the 2 business in 2018, which states that just LG-made phones can be cost LG-run stores and similarly just Samsung phones can be cost Samsung stores (this arrangement was suggested to secure mid-sized and little stores from the 2 giants).
Source (in Korean)|Via